I think there are a number of key components that any SEO marketer has to consider when developing a web strategy:
- A link building strategy. Sites that link to your website should be relevant to what you're trying to sell. For example, if you are selling and promoting unsecured loans then it makes sense to have links from other finance companies (whether they are offering payday loans, secured loans, commercial loans or simply offering financial advice). In addition to this you should consider the "Alexa" rank of any site linking to you - i.e. websites with a high Alexa rank will help to boost your position when linking to your site.
- Press Releases. This is very important - if your company is seen to be releasing regular, relevant news with a link through to your website then this will boost search engine ranking. Check out Google News for more information.
- RSS feeds. Ensure that any other news related articles published on the website has a method that allows people to add your feeds into their RSS readers. Many Blogs have this feature already built into them - hence why Blogs perform so well on Google and Yahoo.
- Update your content regularly. If your site is regularly updated with new promotions, vouchers, rewards, etc then this will draw more attention to the site and allows a possibly broader demographic of customer coming to the site.
- Meta tags. Many web designers do not fully utilise Meta tags in their HTML web source-code. Examples include SEO keywords and a Meta description. For more information on this I would advise checking out Wikipedia: http://en.wikipedia.org/wiki/Meta_element
- Post in forums regularly - possibly looking to include your web link below the post. Not all forums will allow this (i.e. this one) but it does enhance your organic search.
- Of course other, more obvious SEO elements, is to include headers (i.e. h1/h2/h3 titles), Page titles (i.e that appears on the browser window not on the website itself), Alt image tags (i.e. ...alt="credit cards" ).
There are other valid methods you can use to increase SEO ranking but this is really a case of trial and error. As I've said before, I'm not an expert when it comes to SEO (I'm more PPC and Email) but I've been learning an awful lot about SEO over the past few months and I want to share this with you.
I suggest trying this tool to check your website's keyword density:
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2 comments:
what about those who use ppc word/phrase stats to generate keywords for their site? i have seen a lot of people who have mixed feelings on this. since you have ppc experience, do you think that is a smart move for generating a keyword list for ones site?
Thank you for your comment Lauren.
I think that generating a keyword list is certainly of value and it is inevitable (whether purists like it or not) that some PPC keywords will cross-over with seo.
I feel that to target your ideal customer correctly then a combination of the two strategies will complement each other well.
My most recent strategy has been exactly what you describe - using the same SEO keywords in news articles, press releases and advertorials
as what I would use in my Google ADwords campaigns and I've seen an upswing in traffic and the amount of business written every month.
The thing you have to remember is that although SEO will drive more traffic PPC is more likely to drive a higher quality demographic that will convert at a higher level. SEO will always be a marketer's preferred medium as it's free but PPC is a quicker win as long as the campaign is targeted using a relevant spread of keywords.
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